Comments (0) Below is the piece WKYC Channel 3 did on local Cleveland area businesses using social media. Our BMW center was asked how we use social media to connect with people. Classic believes using Facebook & Twitter as an alternative to conventional advertising.
Below is a video released by BMW of the 55oi version of the BMW GT. In case you haven’t heard about this controversial model, here is a short summary:
We are beginning to compile a waiting list for this exciting new addition to the BMW model line-up. We already have one customer who reserved the 1st order slot! Who will be the second? Please contact us for more information.
BMW is getting reports revealing sales are increasing nationally. BMW, however, is not content and wants to increase sales even more. With the following enhancements, BMW should have no problem doing just that.
Please contact us at DriveClassicBMW.com or twitter.com/ClassicBMW
[SinglePic not found]President Obama’s administration announced the EPA & NHTSA will work together to regulate national standards for fuel efficiency and emissions. It’s a step in the right direction for our delicate environment. It’s good news for consumers who are frustrated with our dependency on foreign fossil fuels. So, what does that mean to automakers? How will they take to the challenge?
BMW supports the Obama Administration’s plans by using the German automaker’s "Efficient Dynamics" program. Since 2007, the BMW Group has used Efficient Dynamics to design vehicles that are more fuel efficient, have lower emissions, and cut down on fossil fuel usage. The Advanced Diesel vehicles released by BMW are an example of them achieving these goals while increasing the performance levels to be at the levels BMW owners expect.
The new proposal is a challenge BMW welcomes. They believe in it and will work hard to exceed its standards. For more info regarding the Advanced Diesel & Advanced Hybrids coming from BMW, feel free to contact us at DriveClassicBMW.com or 440-585-9990.
Click here to download the official press release.
[SinglePic not found]BMW collaborates with artist Robin Rhode and continues thinking "outside the box" marketing the all-new Z4 Roadster. Rhode takes the Z4 for a spin on a canvas about the size of a football field and uses the vehicle as the paintbrush! The "Expression of Joy" is BMW’s marketing campaign that includes a host of different media to introduce the new roadster from BMW. Using a 30 minute documentary on Discovery HD Theater (May 10th), a homepage takeover of msn.com (May 11th), and a 8-page insert in Vanity Fair’s June issue, BMW hopes to appeal to a variety of potential customers. After the initial showing on Discovery HD Theater, the program will be replayed throughout May & June plus TiVo users will see previews and can record the show. Using different news, business, and lifestyle web sites, BMW will show video banners to promote the new Z4.
This is NOT the 1st time BMW used alternatives to conventional advertising. The Z3 was in the movie "Golden Eye" in 1995 and was a large influence on product placement for years to come. When the Z4 came out, BMW commissioned mulitple directors to make "BMW Films." A series of short films with a BMW vehicle in each film and usually playing an important role. The Z4 appeared in "The Hire" .
Classic BMW, in Willoughby Hills Ohio, has two 2009 BMW Z4’s in stock, with more on the way, and available for immediate delivery and/or test drives. Click here to get more info on them. Classic BMW also has a piece of the orignal canvas on display in the main showroom. Stop by and see it.
[SinglePic not found]The BMW group just posted a press release that is a kind of state of the union statement. The BMW Group continues to see the current year as one of transition. They feel it’s difficult to predict how the global economy will ride out and they are not comfortable giving their earnings forecasts for 2009. They believe BMW’s sales volume will continue to shrink but are confident their "premium segment" market share will continue to increase.
Get ready for the new product! With the release of the all-new 7, Z4, X5 & X6 M’s and 5 Series GT models this year and the all-new 5 & 6 Series, X6 Hybrid, all-new X3 next year, BMW feels they are in a strong position for the remainder of this year. As well as carry through 2012.
It seems as though BMW taking an aggressive approach to the global economic crisis. With lessons learned from the weak US dollar and strong Euro conversion rates from 2007, they continue to put themselves in the driver’s seat for the next three years.
Download the official press release here .
J.D. Power awards BMW Financial Service highest ranking in the luxury lease segment for the third year in a row! View the fun video below:
The Bahrain Grand Prix will be the fourth race of the 2009 Formula One season. The BMW team has had its ups and downs this year. From Robert Kubica’s near-win in Australia to his 2nd lap DNF in Malaysia. BMW Motorsport Director Dr. Mario Theissen predicted better results for both drivers this week and it looked like he was on target. During the free practice period, Nick Heidfeld beat his own personal time with 1:33.907 minutes and Kubica followed only 31 thousandths of a second longer!
Both drivers, unfortunately, were not able to escape elimination in the 2nd round of “knock-out” qualifying on Saturday. They only qualified in 13th & 14th position on the grid. Let’s hope they can capitalize on others’ mistakes and have a a good fuel strategy to help put them in front.
Below is a video from BMW Sauber, giving a preview of this race weekend. Enjoy!
Below is a video from BMW-web.tv showing the German automaker collecting data related to crash tests involving the all-new 7. It gives insight in how they collect the data and what they do with it. Pretty interesting stuff!
While many automakers are taking a conservative approach to the current global recession and decided to delay the release of new models or cancel them all-together, BMW is moving full-steam-ahead!
According to our friends at BMWBLOG.com, BMW is poised to release 7 models this year! We must stress this is NOT an official press release from BMW NA. BMWBLOG, however, did some digging when they were at the 2009 New York Auto Show and have come up with what they feel is a very reliable list of Bimmers to be launched in 2009. Here are the vehicles they confirmed will will be in showrooms by the end of 2009:
In May, the Z4 Roadster will be released as a “hard-top” roadster with no plans of a fixed-top coupe. This fall, our showroom will see the arrival of the remaining models. If BMWBLOG.com is right, BMW will be giving prospective buyers 7 more reasons to visit our Willoughby Hills showroom this year. Their article goes on to discuss the vehicles they believe to be launched in 2010 as well. You can read the full article here.
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